Head of Demand Generation Marketing at ARC Document Solutions in San Ramon, CA

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AboutARCDocumentSolutions(NYSE:ARC)

ARC Document Solutions, Inc. provides technology and services focused on document and information management. Our solutions reduce costs and increase efficiency in our customers’ offices, in their archives, and for their projects. The Company provides onsite managed print services (MPS), archiving and information management (AIM), construction document and information management (CDIM), as well as the sale of web and cloud-based applications to support these services. We operate more than 170 service centers in North America, more than a dozen locations in China, and select locations in the U.K., Hong Kong, Australia, and India. And when we need to reach even further, we partner with qualified service providers in more than 40 countries around the world. ARC is headquartered in Walnut Creek, California, and publicly traded on the New York Stock Exchange, ticker symbol ARC. ARC’s Mission Statement is to deliver our customers’ time-critical information, whenever they want it, wherever they want it, in whatever form they want it. Formoreinformationpleasevisit www.e-arc.com.

About ARC Facilities .

ARC Facilities delivers significant time savings, productivity increases and cost reductions for Facilities Teams. We scan your large and small format documents from any North American or U.K. facility location, add indexing and intelligent navigation, and provide anytime, anywhere access to your critical facilities’ information through our cloud-based SKYSITETM software and mobile apps.

The opportunity. The world will need to spend $57 trillionon infrastructure by 2030 to keep up with global GDP growth. Yet the construction industry has fallen well behind other industries on labor productivity. Large projects take 20% longer to complete and are 80% over budget, on average. The construction industry is among the least digitized, and spends just 1% of revenue on technology vs. 3-5% in other industries.

-- source: McKinsey & Company

Disruption is coming to the construction & facilities sector across all industry verticals. The industry is adopting digital technologies to drive growth and productivity. The challenge for virtually every horizontally focused technology company is that they don’t really understand the construction industry and thus, don’t have big success. Technology companies that offer an industry-specific solution complimented by industry-specific services will be the big winners. With 25 years of construction industry experience, 30,000+ customers and the industry’s best technology supported by unique services, ARC is poised for explosive growth.

JOB DESCRIPTION

The Demand Generation Director will be responsible for the strategy and coordinated execution of campaigns, programs and activities across all marketing functions, with a focus on generating high-quality leads for sales qualification and closing.

The ideal candidate will have a deep understanding and passion about advertising technology, marketing data and identity-related trends. S/he must have experience effectively collaborating with various marketing, sales and product teams to jointly develop Go-To-Market (GTM) and promotion plans, bringing programs to life and driving results. Excellent strategic thinking and communication skills, as well as excitement for results-driven approaches and comfort with ambiguity are critical.

THESE ARE THE EXCITING THINGS YOU GET TO DO:

  • Campaign Management and Execution
    • Collaboratively develop holistic plans that encompass both strategy and tactics directed at specific audiences and buyer personas via multiple promotion channels (website, online advertising, email, social media, PR, in-person events, webinars, etc.)
    • Develop detailed GTM campaign plans and program/project briefs (including goals, messaging, call to action, content, target personas and distribution channels), to enable the MarComm, Marketing Ops and Events teams to execute effectively
    • Communicate proactively with stakeholders about progress, deliverables, roadblocks and results
  • Cross-Departmental Management
    • Partner closely with cross-functional teams within Marketing and with other stakeholders (Product, Sales, Customer Success) to develop and execute strategies
    • Communicate marketing plans, activities and results to all stakeholders, from C-level executives to various Sales, Product and Marketing teams
    • Align marketing with Business Development Representatives and Account Executive teams to ensure demand generation campaigns are synchronized with sales strategies and goals, track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement
  • Collaborate with all marketing functions on the quantitative analysis, qualitative research and synthesis to understand and represent the sentiment of our global community
    • Define campaign reporting needs and KPIs, work with the broader marketing team to track and report results against benchmarks.
    • Work with Marketing Ops to forecast, track, and report campaign effectiveness metrics, demand gen funnel metrics, as well as overall ROI to internal stakeholders. Plus, continually monitor dashboards, analyze results to understand what’s working/not working and why, and then optimize campaigns based on these data-driven insights.
    • Communicate how marketing programs impact revenue, understand key metrics and dashboards, and deliver ad-hoc analyses as needed.

THESE ARE WHAT YOU BRING TO THE PARTY

  • Demonstrated ability to drive initiatives at both a strategic planning and tactical executional level
  • Proven experience managing priorities and working closely with internal stakeholders across a number of departments
  • Track record of success in developing holistic marketing plans, and coordinating pre-launch and post-launch activities
  • Strong background in demand generation best practices, including audience targeting, segmentation, measurement, lead lifecycle and nurture
  • Exceptional project management skills and attention to detail
  • Accountable and takes ownership
  • Curious as well as introspective
  • Superior written and verbal communication skills
  • Strong quantitative analytical ability
  • 5+ years of hands-on B2B experience, preferably in a SaaS environment, in marketing campaign planning as well as inbound and demand generation marketing
  • BA/BS degree in business, marketing, communications or other relevant field of study


To all recruitment agencies:

ARC does not accept agency resumes. Please do not forward resumes to our Careers alias or other ARC employees. ARC is not responsible for any fees related to unsolicited resumes.


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